Every day millions of real estate videos are shared on the internet that are later uploaded to YouTube. No one questions the effectiveness of real estate video marketing as a tool for real estate agents anymore.
YouTube is a video platform created in 2005, which belongs to Google, and which has managed to create a very profitable business with it. The platform enters regularly for copyrights and advertising, although it does not make its revenue figures public, it is known that last year its numbers increased considerably.
It is a powerful tool to attract and retain customer relationships, and the data released by the YouTube channel will help you understand the scope of this platform:
1-Every day more than 300 hours of video are uploaded to YouTube.
2-The biggest consumers of video are young people, aged between 18 and 34 years.
3-YouTube viewing time has grown in recent years.
4-Video is the most widely used content format, followed by blog posts and infographics.
5-The time users spend watching video on their mobile devices has increased 100% since last year.
6-YouTube has more than a billion users, who are becoming more every day.
7-The video platform is present in many languages, with 88 local versions. In Spain it is accessed from the URL es.youtube.com but there are still few real estate companies that stand out on YouTube with real estate video marketing.
This is due in part to the fact that it is a very demanding channel, where it is necessary to be very creative to stand out. But if a content strategy is created, the options grow a little more. And we can get more visibility online, we can increase traffic to the real estate website, and we can retain customers we already have.
Creating a YouTube channel is easier than it sounds. If you already have a Google account, you only need to access YouTube to start using this platform.
Like all Google products, it has a simple and functional design, with tabs located on the left (depending on the device used and the version we have), in which we can find the following among the different tabs:
* Personal settings:
All the information in your account is accessed, with the possibility of updating your avatar (photograph) and the header image of your channel.
* Your channel:
You will find everything related to your activity, uploaded real estate videos, created playlists, your favorite videos and subscriptions from other channels.
