There is no other option: it is time to work from home. The measures derived from the state of alarm decreed by the Government to stop the coronavirus force thousands of workers to stop going to the office and temporarily get used to teleworking. In addition to the basic advice to make it as easy as possible, in the real estate sector another question immediately arises: what can an agent do from home?
Beyond showing properties
Who is not tired of explaining that the work of a real estate agent goes far beyond visiting houses? From recruiting to training, marketing, contact and property management, here are a few ideas for teleworking these days.
- Classify customers by tiers based on their willingness to sell or buy. Thus, the contact portfolio will be as up-to-date as possible for the moment of relaunching commercial activity.
- In the same sense, update the customer database: confirm who is still in the search process and who has already bought, for example; or what properties are still for sale.
- Capture unannounced new construction product. It is a task that can be done perfectly online, because you do not need to visit currently.
- Review the price of portfolio homes that are not salable because they are above the market price. We recommend the DataVenues Real Estate Analysis tool
- Dedicate time to specialized training in sector issues, such as that offered by Academy by habitaclia & Fotocasa for free through various webinars and online courses. Courses are available on real estate photography, recruitment, lead automation, or negotiation strategies, among others.
- Give the corporate dossier another air, one of the basic tools to be successful in real estate recruitment visits.
- Review the agency’s website: remove outdated information, check the quality of descriptions and images, apply SEO criteria, etc.
- Create content for the professional or real estate agency blog. You can include posts about sales experiences from which to obtain some learning, updated information on the area in which you work, reflections as a professional …
- Update professional social networks: it is a good time to give a facelift to the Facebook page, the Twitter profile, dare to Instagram or Linkedin or review the tips to deal with negative opinions.
- Investigate the competition. Many of the great ideas are already out there. Analyzing what the most successful real estate agents are doing – from your same city or from the other end of the world – can be a good source of inspiration to apply new marketing strategies or think of specific campaigns to differentiate yourself from other professionals in the area in the that you work.
Let’s do it!
Source: Fotocasa
